Moms Get in Shape February 28 2015, 0 Comments

How to Get in Shape at Home: Hollie Schultz of Baby Gizmo highlights a great set of resistance bands (R:Fitness!) that are lightweight, compact and travel-friendly to get a full body workout no matter where you are. 

Media Buzz February 11 2015, 0 Comments

We've had quite a few shout outs from the media regarding our 4pc resistance band set. Here's the list so far!

The Baby Gizmo Company: Wake Up and Face Reality (2/26/2015)
Las Cruces Sun-News Newspaper: Products for a Better You (1/30/2015)
WBFF-TV Baltimore: New Year New You (1/4/2015)
Town Talk Newspapers: Holiday Gift guide (Dec 2014)
WJLA-TV Washington: "Travel Essentials" (11/26/14)
KATV-TV Little Rock: Travel Sanity Savers (11/24/14) "The Entertainment Report": Holiday gift guide (11/22/14)
WISH-TV "Indy Style": National Yoga Month (Aired 9/29/14)
KDVR-TV "Colorado’s Best": National Yoga Month (Aired 9/10/14)

Featured on Indy Style September 29 2014, 0 Comments

We've been featured on "Indy Style" on Wish-TV! We've up at 1:55! ;)

Kelley Minnaugh, Fitness Instructor, Personal Trainer encourages you to embrace  September as National Yoga Month.   Join millions of yogis celebrating the health benefits of the ancient Eastern practice. Yoga isn’t just a physical exercise program, it’s a spiritual system designed to generate greater clarity and harmony in life. Want to know the latest product trends in yoga? Namaste!

Featured on Colorado's Best September 11 2014, 0 Comments

Colorado's Best did a Yoga segment and featured Elastic Boutique's 4pc Resistance Set as one of the must-haves for Yoga on Fox 31 KVDR-TV! 

We're on at 3:46 into the show! 


September is National Yoga Month September 01 2014, 0 Comments


Giving Back! August 26 2014, 0 Comments

We've officially partnered with Feed My Starving Children (! 



In 2011, we had the privilege of volunteering with our church group to pack food at the Feed My Starving Children (FMSC) packing site in Tempe, AZ for the first time. The experience had impacted us in a way that was difficult to put into words. Yes it was fun and it was competitive between teams as to whom could pack the most meals. However to bring the big picture to light, these meals that we were packing were for children who were not just merely hungry, but literally starving--where missing yet another meal could mean the end of life itself. We wanted to do more... We've previously contributed to FMSC on a personal level but now would like to extend our support on a business level as well! 


We are proud to partner with FMSC. With every sale of the R:Fitness 4pc Resistance Band Set, $2.20 or 10 meals will be donated to Feed My Starving Children! 


Learn More About FMSC:


Two Ways To Contribute Directly:


Choosing A Band November 07 2013, 0 Comments

There are a lot of bands in the market that do not accurately represent the resistance that the bands have. Most only stated the resistance numbers in lbs but this does not make any sense. A resistive band is not a dumbbell that is measured by weight, but rather force at % elongation. Without the % elongation number, the resistance number means nothing. To choose a band, one must first understand the term progressive resistance.

Progressive Resistance 

When the band is not stretched at all, it's at 0% elongation. Therefore, there is zero resistance. As the band is stretched/elongated, the resistance value increases. This is called progressive resistance -- the resistance value starts at 0 and increases (it does not stay constant) as the band is continually stretched. 

The idea of progressive resistance is great because ANYONE, whether young, old, physically active (or not) can use the band. Since the resistance value really depends on how much it's elongated/stretched, the user can control the level of resistance needed by stretching more (or less) according to their ability.  

Most exercise bands resistance values are specified at 100% elongation (stretched to 2x its length) and sometimes at 200% (3x its length). For example, if you grip a 1 foot un-stretched section of the band that has 10lb resistance at 100% elongation and stretched it to 2 feet (100% elongation), at that point, you are experiencing 10lb of resistance.

Choosing a Band

Since all resistance bands have progressive resistance -- starting at 0 resistance, it could be beneficial/cost effective for the user to purchase a slightly heavier resistance band and slowly work up his/her ability to increase the stretch (and therefore the resistance as he/she develops his/her strength). 

One key principle to remember with progressive resistance is that: depending on the resistance, using a slightly heavier resistance band and stretching it an inch can be just as effective as using a lighter resistance band and stretching it a foot.  The goal is not to stretch the band as much as possible but rather stretch it to a length that a) gives you the most effective work-out, b) does not cause injury. It's always best to listen to your body and/or consult with a health professional
In any case, most resistance bands come packaged in 2 or 3 bands anyway since different resistances are used for exercising different parts of the body. If the bands are still too light individually, they may be used together to increase the resistance -- this is using the resistances in parallel. To calculate the total resistance this way, simply add the resistance values of each band a each % elongation. 

General Guidelines For Choosing Bands

Below are some very general guidelines in choosing our bands based on gender and category. For more details, refer to the last table below for resistance numbers in lbs and kgs at 100% and 200% elongation.


Categories (Male)


Very Elderly or Under physical therapy/rehabilitation Very Light to Light
Elderly & Inactive Male Light to Light-Medium
Inactive Male Medium to Medium-Heavy
Average to Active Male Medium-Heavy to Heavy
Very Active/ Strong Male/ Professional Athlete Custom resistance are available. Contact Us.

 Table 1: General Guidelines for Men


Categories (Female)


 Very Elderly, Under Physical Therapy/Rehabilitation Very Light to Light
Elderly or Inactive Female Light to Light-Medium
Average Female Light-Medium to Medium
Active/Strong Female Medium to Medium-Heavy
Very Strong Female Medium-Heavy to Heavy
Professional Female Athele Custom resistance are available. Contact Us.

 Table 2: General Guidelines for Women


From Weights to Resistance Bands 

For those who are familiar with weights/dumbbells and already know their weight limit, below is a chart that can help you gauge the 'weight' or level of resistance that you can use right away. If you use good form and the right resistance level, your muscle fibers won't know the difference between weights or bands. 

To reiterate the example above: if you grip a 1 foot un-stretched section of the band that has 10lb resistance at 100% elongation and stretched it to 2 feet (100% elongation), at that point, you are experiencing 10lb of resistance.

As a rough gauge, you would rarely stretch the band beyond 300% (or 4x of any part of the band), and most people often stretch either up to 100% elongation (2x) or between 100% and 200% elongation (2x - 3x), depending on the exercise. 


 Resistance Category
Resistance at rest
Resistance of band in Pounds at Resistance of band in Kilograms at
100% Elongation 200% Elongation 300% Elongation 100% Elongation 200% Elongation 300% Elongation
Very Light 0 2.6 lb 3.9 lb 5.5 lb 1.2 kg 1.8 kg 2.5 kg
Light 0 3.3 lb 4.6 lb 7.5 lb 1.5 kg 2.1 kg 3.4 kg
Light-Medium 0 4.6 lb 7.0 lb 9.7 lb 2.1 kg 3.2 kg 4.4 kg
Medium 0 5.7 lb 8.4 lb 11.7 lb 2.6 kg 3.8 kg 5.3 kg
Medium-Heavy 0 7.9 lb 11.2 lb 15.4 lb 3.6 kg 5.1 kg 7 kg
Heavy 0 11.4 lb 16.9 lb 24.2 lb 5.2 kg 7.7 kg 11 kg

Table 3: Band resistances (Resistances are based on a 5'' wide band. The thickness of each band varies with the resistance value)



 Resistance Category
Resistance at rest
Resistance of band in Pounds at Resistance of band in Kilograms at
100% Elongation 200% Elongation 300% Elongation 100% Elongation 200% Elongation 300% Elongation
Light 0 3.0 lb 4.9 lb 6.6 lb 1.4 kg 2.2 kg 3.0 kg
Light-Medium 0 4.0 lb 5.5 lb 9.0 lb 1.8 kg 2.5 kg 4.1 kg
Medium 0 5.5 lb 8.4 lb 11.7 lb 2.5 kg 3.8 kg 5.3 kg
Medium-Heavy 0 6.8 lb 10.1 lb 14.1 lb 3.1 kg 4.6 kg 6.4 kg
Heavy 0 9.5 lb 13.4 lb 18.5 lb 4.3 kg 6.1 kg 8.4 kg
Very Heavy 0 13.7 lb 20.3 lb 29.1 lb 6.2 kg 9.2 kg 13.2 kg

Table 4: Band resistances (Resistances are based on a 6'' wide band. The thickness of each band varies with the resistance value)


Remember that with progressive resistance, you can always change/control your resistance on your band with the steps below:


Need more resistance?

1) Shorten the length of the band between each grip and stretch to desired distance.

2) Depending on the exercise you're doing, if it's possible (and without danger of injuring yourself) stretch the band longer to obtain more resistance. 

When you've done the 2 options above to increase your resistance yet not getting enough resistance for your work-out, it is time to upgrade to a thicker band with more resistance.

Need less resistance?

1) Lengthen the band between each grip and stretch to desired distance.

2) Decrease the stretch. 

Likewise, when you've done the 2 options above to decrease your resistance yet still find it difficult to stretch the band even a little, you need a thinner band with less resistance.

Latex vs Non-Latex September 20 2013, 0 Comments

What is latex?

Latex is a milky white fluid contained in tiny cells situated beneath the outer bark of the rubber tree genus Heveabraziliansis. The latex is obtained from the tree by using a special tapping knife to cut away a thin shaving of bark, initiating the flow of the white sap into a collecting cup. The rubber trees are manually tapped -- in fact, the tapper needs great skill with his knife to avoid damaging the tree. Rubber tappers usually work in the wee hours of the morning because rubber latex flows more easily before the heat of the day sets in. In a few hours the latex is collected from the cups that are hung from the tree. The latex is then sent to a processing facility to be processed into either natural rubber blocks or processed into latex concentrate. Countless rubber products can be made from natural rubber/latex. It constitutes a major component of car/truck/air plane tires, which still forms the bulk of its usage today. Natural rubber is intrinsically elastic, flexible, lasting, airtight, watertight and insulating and thousands of products take advantage of these useful properties.



  Rubber Tapping                           Latex Collected                              Tapping Knife


So what is non-latex?

Non-latex items are products made of synthetic rubber that mimic the properties of natural rubber. They are usually made out of some kind of polymer synthesized from petroleum byproducts. The production of synthetic rubber in the United States expanded greatly during World War II since the Axis powers controlled nearly all of the world's limited supplies of natural rubber by the mid 1940s when Japan conquered Asia. Today synthetic rubber is used in just as many if not more applications as natural rubber.

In regards to more personal applications, non-latex products such as gloves, dental dams, exercise bands etc are available to cater to individuals allergic to natural latex products. A small percentage of individuals are more susceptible to sensitization by the naturally occurring proteins residue present in natural rubber/latex products than others.

Which is better?

In terms of our exercise bands, both our latex and non-latex bands are identical in terms of functionality. So none is better and both are excellent, unless of course, you have a latex allergy.